Bursting with culture, Jamaica serenades visitors every summer to its acclaimed and highly anticipated Reggae Sumfest. Held every mid-July in Montego Bay, Reggae Sumfest is the Caribbean’s premier and largest live music festival. The birthplace of the musical genre, Jamaica’s Reggae Sunfest is an epic celebration and showcase of the island’s sensational contribution to the world’s musical landscape. Scores of enthusiasts, visitors and locals swoon and sway to the sweet conscious sounds of reggae every July. Kickstarting the weeklong festivities is the Sunday Sumfest Beach Party followed by street parties, an all-white event and a soundclash leading up to the main festival days on Friday and Saturday night. Jamaica in July is the idyllic time to witness something culturally rich and truly Jamaican.